Exitide
Digital Transformation Consultant
Divine
2
MONTHS
2 2 MONTHS OF SERVICE
LEVEL 1
400 XP
Concept: Create an online platform where brands can send their new products to users (called "testers") who evaluate and provide feedback. In other words, it would function like a participatory jury for the launch of new products. Implementation Steps: Tester Registration: Users sign up on the platform, create a profile, and describe their preferences and needs. This allows for well-targeted selection of testers for each product. Partnerships with Brands: Establish partnerships with companies looking to test their products before launch. These companies pay for the service and send their products to the platform. Product Shipment: Selected testers receive prototype versions or samples of products. In exchange, they commit to providing detailed feedback. Structured Feedback: Create a structured feedback system where testers fill out questionnaires about their experience with the product, along with ratings and comments. Brand Reports: After the testing period, the platform compiles the feedback and provides brands with a detailed report on testers impressions, helping them improve their products before launch. Monetization: Revenue can come from several sources: Service Fees: Brands pay for each product sent and for feedback reports. Subscriptions: Offer subscription plans to brands for regular access to a panel of testers. Advertising: Brands can also choose to invest in promotions on the platform. Advantages: For Brands: This allows for obtaining authentic, high-quality feedback before launching a product to the market. For Testers: They gain access to innovative products before anyone else and can influence the development of these products. For the Platform: Its a low-cost initial model that leverages user expertise and community engagement. This business idea promotes collaboration between brands and consumers while offering an innovative monetization opportunity.