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- Facebook marketing overview & Importance
- Important elements of a Facebook Ads Campaign
- Getting Started- Facebook Ad Account
- Ads Manager vs Business Manager
- Facebook Ads Essentials
- Facebook Business Page Setup
- Setup an ad account in ads manager
- Setup Business Manager Account
- Understanding Campaign Objectives
- Understanding Campaign Structure
- Creating first Campaign
- Exploring everything in Business Manager
- Creating an engagement campaign
- Spying competitors & ad Creative Strategies
- Writing effective ad copy
- How to create strong image ads
- Best practices for video ads
- UGC Ads
- Retargeting in Meta Ads
- Setup Pixel & Conversion API
- Custom & Look-Alike Audiences
- Domain verification & Pixel event setup
- Creating a Sales Campaign and split testing
- Facebook Catalog Ads
- Scaling your ads
- Ad Creative Fatigue & solution
- Strategies to get more results
- Campaign optimization & reporting
- Getting Clients for Facebook Ads Services