Business & Marketing Erica Scheider and Rob Lennon – Content Editing 101

[marsub]

• Mindset Makeover for Writers: Reprogram your perspective on editing and learn how cutting the fluff enhances your content.
• Overcome the Myth: Editing isn't just for professionals; anyone can master it.
• Editing Essentials Bootcamp: Dive into the three types of editing.

Part 2: Sentence Surgeon – Master Copy Editing

• Redundancy Removal Toolkit: Learn techniques to eliminate unnecessary repetition.
• Active Voice Activator: Transform passive voice into active for more impactful writing.
• Tense Mastery Class: Understand tenses and how to use them effectively.
• Sentence Structure Simplified: Learn the four types of sentences and when to use concise or long forms.
• BONUS – Specific Hook Secrets: Exclusive tips for crafting compelling hooks.

Part 3: Big Picture Blueprint – Master Developmental Editing

• Navigate the Narrative Gap: Spot and fix gaps in your content.
• Amplify Your Argument: Create stronger, more persuasive arguments.
• Structural Strategy: Perfect the flow from 'What' to 'Why' to 'How.'

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