Both Guild Wars 2 and Wildstar are free to play now, which one should I chose?

[niceshot]

I haven't touched any MMOs in quite a while, I used to play Lineage 2 on both private and retail but besides that I never really played much MMOs. Anyway, I noticed that both GW2 and Wildstar are now F2P and was wondering which one is the best for someone planning to play the game longterm? I'm currently around level 10 on both and honestly I think they're both kinda fun atm, so the biggest thing I'm wondering about is the end game.
Also, Wildstar is distributed by NCSoft which is kinda bothering me (had really bad experience with L2 in the past when I played on NCWest -_-").
Anyway, give me your opinions! End game Wildstar or GW2?